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SLIPNOT® Launches New Brand, Promises Safety and Reassurance from the Ground Up

Designed for applications where safety and efficiency
are vital for industrial and commercial environments


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SLIPNOT® Launches New Brand, Promises Safety and Reassurance from the Ground Up

September 27, 2021

LAS VEGAS – Sept. 27, 2021 – SLIPNOT®, a leading provider of specialized safety flooring products and surface technologies, today unveiled its new brand identity and positioning at PACK EXPO 2021, continuing its commitment to safe environments in industrial and commercial facilities.

“SLIPNOT is an incredibly strong brand recognized for products and technologies that prevent over 90% of slips and falls once installed in the places where people live, work and play,” said William Davidson, President of SLIPNOT. “The new SLIPNOT brand celebrates our 35-year track record of partnership with facility and safety managers, specifiers and installers. It leads us into the future as we expand the reach of our technologies, bring new innovation to customers, and ultimately prevent an even greater number of unnecessary slips and falls.”

PACK EXPO 2021 participants will be the first to engage with the new SLIPNOT brand. They will follow the path to booth #SU7874, with a new gold and grey design, logo, messaging and giveaways, and receive an exclusive Surface Safety Assessment with one of the company’s Slip Prevention Experts. It is an opportunity for participants to experience how the company can deliver on its promise to build safety and reassurance from the ground up.

“As a purpose-driven company, we make safety our only priority which is why our new visual identity and bold voice are only pieces of the SLIPNOT brand equation,” said Davidson. “It’s the SLIPNOT team that serves as boots on the ground turning potentially hazardous areas into environments where people feel confident. We guide the right product and technology selection, and serve as your safety experts through the life of your floor or service. Now that is what is at the heart of the SLIPNOT brand.”


SLIPNOT Products and Technologies

SLIPNOT safety flooring and surface technologies have a patented, high-friction coating that provides durability, ease-of-maintenance, reduced downtime and lost workdays, in harsh, 24/7 operating environments at food and beverage, chemicals, pharmaceutical, automotive and consumer goods manufacturing plants.

With SLIPNOT installed, over 90% of slips and falls are avoided even with the toughest oil, chemical or water spills. SLIPNOT coating can be applied to manufacture-to-order products in stock sizes or prefabricated, or surface materials can be sent to SLIPNOT to be made slip-resistant.

SLIPNOT manufactures its products and surface technologies in the U.S. to meet or exceed all coefficient of friction recommendations and standards set by: Occupational Safety and Health Administration (OSHA), Americans with Disabilities Act (ADA) and the National Floor Safety Institute (NSFI), among others.

Editor’s Note: Interviews are available upon request with SLIPNOT Slip Prevention Experts at PACK EXPO to discuss the new SLIPNOT brand and science of slips and falls. Please use contact information in this release to schedule a preferred time.


SLIPNOT® is a leading provider of specialized safety flooring products and surface technologies for the walkways, entryways, stairs, rails, ladders and more, where you live, work and play. We transform potentially hazardous spaces like food and beverage manufacturing and highly trafficked office buildings and retail spaces into safe and efficient environments. Much to the delight of safety managers and building owners everywhere, once SLIPNOT is installed, over 90% of slips and falls can be avoided. For more information on how to create a SLIPNOT environment, visit or LinkedIn @SLIPNOT Metal Safety Flooring, Twitter @SLIPNOT or Pinterest @SLIPNOTsafety.